Welcome to Our Fresh, New Look
Our team has been working hard to update our logo and website, as well as take inventory of our offerings to ensure a continued positive member experience for you, our members. We hope you'll agree that Credit Union of Ohio’s new look is an exciting and positive improvement.
Here are a few questions and answers about our new look and brand.
Why is there a new logo?
The new logo is an exciting part of Credit Union of Ohio’s rebrand, which includes a refreshed website and a clear focus on the future for our members. The old logo presented a few design challenges that we have eliminated with the new logo.
Why was there a need to rebrand?
The primary reason for the rebrand is to update and refresh Credit Union of Ohio’s image so that we remain an attractive choice for current and prospective members.
How was the new brand developed?
In 2014 a rebrand committee of Credit Union of Ohio employees was formed to meet with an outside rebranding consultant. To ensure a balanced representation, the committee included members with a wide range of experience level and years of service at Credit Union of Ohio.
What can I expect as a member with the new brand?
Mobile Banking and Online Banking are still under the same platform but the look has been updated with Credit Union of Ohio’s new brand elements.
How does the rebranding benefit me as a member?
An updated image allows Credit Union of Ohio to remain an attractive choice for current and prospective members. In order for the credit union to move forward in the coming years we need to continuously build our membership base.
The three triangular shapes outline the shadow of the old flag logo. The red triangles represent connection, opening in an upward and positive direction toward the future. The top red triangle represents our member and the bottom triangle represents Credit Union of Ohio. We are based on the same foundation and owned by our members.
The blue triangle represents our community, and both red triangles make a path through it because community is our foundation and what we're called to give back to. By giving back, we become elevated and bonded together. Our new branding and logo signifies growth, community and positive change. All pillars of the credit union philosophy.